Charles Gibson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Exactly nine blocks from my house in Center City Philadelphia, the following exchange took place on ABC-TV the evening of April 16 at the National Constitution Center: MR. GIBSON: And Senator Obama, I want to do one more question, which goes to the basic issue of electability. And it is a question raised by a voter in Latrobe, Pennsylvania. A woman by the name of Nash McCabe. Take a look. NASH MCCABE (Latrobe, Pa.): (From videotape.) Senator Obama, I have a question, and I want to know if you believe in the American flag. I am not questioning your patriotism, but all our servicemen,

In 2007, ABC News and Charles Gibson squeaked out a victory over Brian Williams on NBC. Both left Katie Couric of CBS a distant third. When Charles Gibson was a host on ABC’s “Good Morning America,” I liked his loosey-goosey, laid-back demeanor and obvious ease as an interviewer in front of the camera and bantering with Diane Sawyer. With the switch to ABC’s “World News Tonight,” where he replaced the urbane, upbeat Peter Jennings, Gibson seems to have purposely changed his “Good Morning America” persona. At first he became the kindly country doctor of my childhood—Hop Allison—who used to make house calls. Lately I

The idea that advertising agencies are recommending campaigns based on humor—and marketers are going along with it—is an act of desperation. At the end of this issue is an illustration from an upcoming Campbell’s Soup commercial that urges consumers to “Make some holiday magic.” It depicts the branch of an evergreen tree reaching through an open window and grabbing some green bean casserole. The viewer will think, “My isn’t that cute and clever,” and remember the gag, but not the Campbell Soup. Be well-mannered, but don’t be a clown. People don’t buy from bad-mannered salesmen, and research has shown that they don’t buy from

For the last 50 years television news has been the same—men, men, men. From 1949 to 1956 we were treated to the “Camel News Caravan”—a 15-minute news summary hosted by John (“I’m glad we could get together”) Cameron Swayze, who always had an ashtray on his desk and a sign with the sponsor’s logo. This was followed by 15 minutes of Perry Como or Pinkey Lee. Swayze was ousted in October 1956 to make room for the Huntley-Brinkley Report (“Goodnight, Chet; Goodnight, David. And goodnight from NBC News”). These days, the news on the three networks is a tedious and interchangeable compendium of all the

Just look at ABC and CBS Nov. 22, 2005: Vol. 1, Issue No. 50 IN THE NEWS NBC Nightly News With Brian Williams Pulls Ahead; Widens the Gap Over ABC TO 1.4 Million Viewers NBC Nightly News with Brian Williams had a big ratings win last week, topping ABC's "World News Tonight" by a 16% or +1.390 million viewers - representing the program's best advantage over ABC since the week of the Brokaw/Williams anchor transition (Nov. 29, 2004). --Matt Drudge, The Drudge Report, Nov. 17, 2005 I don't watch one evening news program on television. Rather, I use the remote

August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,

More Blogs