Charles Gay

By Shari Altman Five ways to make new buyers feel appreciated—and more apt to buy from you again Consider yourself as a consumer or business customer making your first purchase from a new vendor, supplier, catalog, store or Web site. You overcame the innate risk of buying from a firm you've never dealt with before—risk that the product will be in stock and appear as expected, risk that what you are purchasing will deliver the value anticipated when you decided to plunk down your own (or your firm's) cold, hard cash. Don't you want to be welcomed and recognized, and know that your

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