For years, B-to-B and B-to-C marketers have relied on attitudinal segmentation research to help them group their current customer base, and potential customers as well, for communication, promotion, marketing and experience initiatives. The thesis has been that, by asking a small, but meaningful, set of attitudinal questions, they would be able to develop an index, algorithm or framework equation that ranked these consumers by propensity to buy, both near-term and long-term.
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come? 1. It looks nothing like the ad’s call to action or theme. How many times have you clicked an ad or link in an email only to find out that the page you land on has nothing to do with the ad or link? That mistake is so unbelievably irritating
Charles Dickens the Victorian era author, should be considered the Great-grandfather of Direct. What Dickens did for the business of direct marketing is history. For example, Dickens gave us: * “Buy One, Get one Free” * Continuity and club programs * White mail * Seasonality studies * Chat rooms * Testimonials * Contrast pricing * Installment payments * Market research * Customer relationship And these are just the beginning. To this list you also can add that he was the great-grandfather of soap operas and paperback books. When Dickens came up with all these innovations he was only 23 years old and had just