Casey Newton

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

In a recent post, "The End of Taxis," I extolled Uber—the elegant chauffeured automobile service you can call from a smartphone. In two-to-10 minutes, you will be picked up by a well-dressed driver in a spotless, roomy town car. He will deliver you to your destination and no money changes hands. The cost for this s-m-o-o-t-h service is roughly the same as a taxi. And you experience none of the grief (e.g., grungy car, no leg room and an unkempt driver yakking on a cellphone the whole way).

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