Cary S. Zel

While many New Yorkers were navigating the snow and freezing rain, circulation and marketing professionals were swapping acquisition tactics at the Marriott Marquis last month during the Direct Marketing Association’s Circulation Day. The conference provided a peek at trends publishers are using to generate revenue and build circulation, and between sessions the halls were buzzing with circulators sharing tips for integrating direct mail and Web-based marketing. During the panel discussion, “Online: E-marketing, New Business and Acquisition Tactics,” Cary S. Zel, president of ProCirc Circulation Management, highlighted tools marketers are using for e-mail marketing, SEO and crafting Web-based offers. Here, Zel discusses the strategies covered

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