Carolyn Beem

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

By Tracy A. Gill The Earth needs it, your customers want it, corporate responsibility demands it, and your bottom line will thank you for it. When it comes to recycling, we aren't doing all that bad by the environment. According to the American Forest and Paper Association (AF&PA), in 2003 (the last year for which data is available), the United States' paper recovery rate hit an all-time high: 50.3 percent, or 339 pounds of paper for every man, woman and child in this country. That's up 69 percent from 1990 and 3.4 percent from 2002. But, when it comes to the type of environmental

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