Carmen Sandiego

By Richard Miller How to determine the best market for your product or service Where in the world is Carmen Sandiego? As you may know, that was the name of a delightful children's television program on PBS. Using a huge map of the world (without country names) painted on the floor, the young contestants vied with one another to plant themselves on the correct spot when a country name was called. The kids had fun, and it was fun to watch. But as an international direct marketer, you may not be having as much fun trying to guess where in the world your company

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