Carly Murphy

Heather Fletcher is senior content editor with Target Marketing.

Content, content, content. Marketers need to create content to generate inbound leads—but just how much, what kind and where should it go? Carly Murphy, with Irvine, Calif.-based inbound marketing agency SmartBug Media, says there are five of these benchmarks for marketers to follow to ensure they're doing it right. First of all, marketers should already be tracking their existing traffic and leads, says Murphy, an associate inbound marketing consultant.

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