Carey Madsen

By Kendra Wilson A present? For me? This is the response Qwest Communications International, a multimedia communications company, hoped to garner from its customers when it sent out a little, blue self-mailer that looks just like a present—only perhaps a little flatter (Archive code# 808-476112-0411B). This "holiday catalog" effort, which landed in the Who's Mailing What! Archive in November, touts the "Qwest Holiday Sale," the cover swathed in a printed, seasonally appropriate theme of snowmen, bows and snowflakes, all wrapped up neatly with an image of a shiny, gold bow. Along the bottom is the message: Special offer for [XXX XXX] Home

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