Coca-Cola is 127 years old. Pepsi celebrated its 120th birthday on Aug. 28. Yet both market in a way that exemplifies legacy brands trying to stay relevant in today’s economy.
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels.