Camryn Bell

Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

Customers take a mental journey through our marketing when considering whether to purchase our products, and it is all too easy for marketers to overlook that journey. You wouldn’t expect to take off in an airplane from an office parking lot, so why expect customers to buy before they really understand your product?

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