Camille Hackney

Heather Fletcher is senior content editor with Target Marketing.

RFID-chipped wristbands for concertgoers. A Facebook RSVP form for SXSW and "couch-by-couch-west" music fans. WiFi-enabled cameras. Bluetooth picture transfers—from cameras to iPads to photo subjects' social networks. It's as if Warner Music Group (WMG) sang, "If there's a future, we want it/Now," instead of Paramore rock band lead vocalist Hayley Williams.

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