Caitlin Sullivan

Heather Fletcher is senior content editor with Target Marketing.
Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

In the spirit of "How to Lose a Guy in 10 Days," my colleague Caitlin and I came up with the following four ways to make your audience hit the road and run into the arms of your very handsome competitor.

Much like Virginia Woolf, there seems to be more than enough people spooked by the app that boasts an average of 9,000 photos shared a second. You know, Snapchat.

When we wake up on Super Bowl Sunday, we discover we have no power or heat. Touchdown! Luckily, we have a nice neighbor who lets us use his space heater and an extension cord plugged in at his place to keep the laptop running during the Big Game. We log on to to watch NBC's official live stream—but don't see the ads marketers paid $4.5 million to air for 30 seconds. Where are they? During each commercial break, it's just silence and a Super Bowl logo.

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