It’s official. Consumers are overwhelmingly using mobile devices to contact companies. That’s great news for marketers who’ve been vexed by channel fragmentation.
C. Decker Marquis
It's a mistake to silo analytics by channel—multichannel and cross-channel touchpoints should receive appropriate attribution for sales. That's the viewpoint many direct marketers and their vendors shared with colleagues recently, despite the fact that all were attending the search-centric SES Conference & Expo.