Bryan Finke

With Black Friday fast approaching, there's no better time for marketers to begin prepping for their holiday email campaigns. To boost sales during this critical time of year, brands must start testing their strategies early to identify the best opportunities to engage customers and increase conversion rates. Because consumers are receiving more promotional messages than ever—email volume is up 9 percent, while click rates are down 14 percent—brands have to take additional steps this year to stand out in inboxes. The number of emails sent out by brands is only going to increase over the next couple of months, meaning the same old strategies won't cut it.

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