The automation of fake sincerity destroys your credibility. Can we agree on that? Whether you're dating or trying to influence a new customer, fake sincerity is deadly stuff. Yet mainstream social selling (marketing) software roars forward — violating LinkedIn's terms and conditions, and every ounce of what Dale Carnegie taught us about winning friends and influencing people.
Do you suspect there are more prospects in your territory than LinkedIn's search function is showing when you search its database? In Bruce Johnston's experience, most sellers are unknowingly wearing self-imposed blinders.
The new LinkedIn InMail changes are in effect—leaving sales reps and managers upset and confused. InMail just got much more expensive for average B-to-B sellers. However, you can now access a nearly unlimited supply of InMail credits under the new policy—by making one small change to how you craft InMail messages.