Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its recessionary impacts may be hanging around awhile. How may this have changed marketing mid-year, and possibly changed it permanently?
We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The Winterberry Group's Annual Outlook report as COVID19 took hold, citing various sources — and the updated data is worth a look.
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there — and, like all relationships that are precious, they demand a huge amount of attention, respect, and honor — and celebration.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers — we see that it’s a day when consumers are reminded to exercise their “privacy rights."
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. Not so, says Bruce Biegel, senior marketing partner at The Winterberry Group, during his annual forecast about marketing strategy.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing — from social media marketing to in-store email collection. The 360-degree customer experience demands it; especially now that data privacy legislation reminiscent of GDPR looms in the U.S. in 2020.