Looking at what AT&T is investing in addressable TV, it looks as though the telecommunications giant thinks the data-driven marketing world is ready for this tactic. But it’s going to take billions of dollars and years of work to get there. And so far, it’s been a decade of work for companies that already thought addressable TV would be the new “it” marketing technique. Is this really what marketers want from TV advertising?
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month, Bloomberg reports.
Facebook advertisers have a new beef with the social media giant — it’s counting 25 million more Americans among its users than actually exist, according to U.S. Census data.
Facebook could soon be more important to marketers than Google, if Wall Street analysts are right. The soothsayers are already noticing Facebook pulling digital advertising market share away from Google and lesser competitors, Twitter and LinkedIn. What’s on the horizon, though, will really update Facebook’s status in marketers’ minds.
What is Facebook? To many of its 1.2 billion regular users, it is a place to share photos and chat with friends. To its founder Mark Zuckerberg, it is a virtual world where members could eventually spend most of their daily lives. That is the vision behind Zuckerberg’s $2 billion acquisition of Oculus VR, a pioneer in the long-promised, but newly resurgent, realm of virtual reality. “Every 10 or 15 years there’s a major new computing platform,” says Zuckerberg. “To me, by far the most exciting platform is around vision … It’s different from anything I’ve ever experienced in my
Advertising already subsidizes much of the Internet's content. Soon, marketers may underwrite access to it, as well. As the Internet loads up on data-heavy content like high-definition streaming videos, companies that transport that content to consumers, such as Verizon and AT&T, are looking for ways to offset the higher carriage costs. The Federal Communications Commission has tried to prevent them from passing the buck to consumers or media companies by forcing broadband providers to treat all Internet traffic equally, an effort called "Net neutrality." The Net neutrality fight received a stomach-punch on Tuesday.