In this video (recorded at Target Marketing’s healthcare roundtable in June), Brian Wagner, director of relationship management at Razorfish Health, talks about what healthcare marketers need to do to evolve in today’s digital landscape.
Just by looking in your own mailbox, you might have noticed an increase in the numbers and variety of offers. Direct mail is very much alive today and continues to be the workhorse for many brand marketing efforts. What has changed is the communication and response channels marketers use to make their offers and maintain contact with prospects and loyal customers. Direct response channels continue to evolve, whether they are outbound channels carrying a brand message or response devices for placing one's order.
While Integrated Marketing Mix member Brian Wagner may have asked his fellow LinkedIn group members, "Have you noticed more mail offers in your postal box recently?" a couple weeks ago, the conversation is still going strong. If you've noticed that your mailbox is filling with more offers, jump into the discussion with Brian, Jim, Paul and the rest of the group.
This week, Integrated Marketing Mix member Brian Wagner brought the new USPS "2nd Ounce Free" promotion to the attention of his fellow LinkedIn group members. This got the conversation started with Target Marketing magazine's Editor-in-Chief Thorin McGee, who then asked, "I'm curious how many of our readers are going to take advantage of this by mailing more or using a heavier mailing in that timeframe?" Check out Brian's response and jump into the conversation!