Brian S. Klais

Marketers today face a Catch-22 proposition: While smartphone adoption has increased exponentially—providing both the platform and legitimacy for the discipline—the budgets and resources dedicated toward mobile marketing have not kept up. But you don't have to sit out of the mobile marketing game for lack of a six-figure budget. You can start small, focusing on best practices, to build the returns that will help make your budget case.

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