Brian Kurtz

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

You can nominate our 2016 Target Marketer of the Year. Clicking on the Web form here allows you to fill in who you think represents the best marketer for 2016, because this person embodies the best marketing has to offer — professional accomplishment, integrity, innovation and service to the marketing community.

I have a confession. I’m a direct mail guy. In my career, I’ve been responsible for sending over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.) I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Their expertise in harnessing technology amazes me, and the speed with which they execute astounds me. But as we all know—good/great copy and creative raises all boats

Where can you go for the best tips on direct response copywriting? Brian Kurtz, executive vice president of Boardroom Inc., rattled off a lot of good advice during his keynote presentation, "Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs to Know Whether You Are Selling Online, Offline or Both." One of the points he covered was a list of best, most enlightening books of copywriting. We didn't have a chance to show you the list during the keynote, but here they are

The fatal flaw in marketing today is many online marketers don’t know they are direct marketers, said Brian Kurtz, president of Boardroom, Inc., in his opening keynote at DMIQ and Target Marketing's Direct Marketing Day @ Your Desk virtual event … on March 13. Those in direct marketing saw the Internet as a great direct marketing channel with the same opportunities as traditional data-driven marketing, he said. Concepts like “launches” and predictive analytics and segmentation and customization have been around—and been successful!—for decades.

The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing best practices, trends and case studies. The focus is how you can make the most of your direct marketing efforts in the upcoming year.

Ruth Stevens, eMarketing Strategy Consultant; Brian Kurtz, Vice President of Boardroom Inc.; and Ted Grigg, Direct Marketing Consultant and Strategist at DMCG, LLC, among many others.

Session topics include:
*Responsive Design for Today's Mobile & Tablet World
*Headlines, Calls-to-Actions & Teasers that Make Money
*Direct Mail Formats That Work
*The Building Blocks of B-to-B Content Marketing
*Lead Generation Strategies That Succeed

And many more!

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