What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.
You can nominate our 2016 Target Marketer of the Year. Clicking on the Web form here allows you to fill in who you think represents the best marketer for 2016, because this person embodies the best marketing has to offer — professional accomplishment, integrity, innovation and service to the marketing community.
I have a confession. I’m a direct mail guy. In my career, I’ve been responsible for sending over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.) I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Their expertise in harnessing technology amazes me, and the speed with which they execute astounds me. But as we all know—good/great copy and creative raises all boats
Jody Berenblatt and Brian Kurtz go point-counterpoint on why the USPS needs postal reform, not rate hikes, and how that battle is a challenge for the USPS and opportunity for marketers.
Where can you go for the best tips on direct response copywriting? Brian Kurtz, executive vice president of Boardroom Inc., rattled off a lot of good advice during his keynote presentation, "Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs to Know Whether You Are Selling Online, Offline or Both." One of the points he covered was a list of best, most enlightening books of copywriting. We didn't have a chance to show you the list during the keynote, but here they are
The fatal flaw in marketing today is many online marketers don’t know they are direct marketers, said Brian Kurtz, president of Boardroom, Inc., in his opening keynote at DMIQ and Target Marketing's Direct Marketing Day @ Your Desk virtual event … on March 13. Those in direct marketing saw the Internet as a great direct marketing channel with the same opportunities as traditional data-driven marketing, he said. Concepts like “launches” and predictive analytics and segmentation and customization have been around—and been successful!—for decades.