Brian Hansford

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

Marketing today is a team sport. All the game-changing technology and techniques look great on paper, but they’re just scribbles without the people to make it happen. Building the team to use them to peak effectiveness means finding a more diverse and highly skilled roster than ever before.

One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few can change the game. How do you learn about enough new technologies to find those needles in the haystack?

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