Marketing today is a team sport. All the game-changing technology and techniques look great on paper, but they’re just scribbles without the people to make it happen. Building the team to use them to peak effectiveness means finding a more diverse and highly skilled roster than ever before.
One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few can change the game. How do you learn about enough new technologies to find those needles in the haystack?