Brian Fetherstonhaugh

Heather Fletcher is senior content editor with Target Marketing.
Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Sustainability in business is often referred to as "the triple bottom line"—financial, environmental and social. This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, specifically our fostering of human resources and marketing talent. It is a critical need

It may have been too much for direct marketers to ingest at once—more of an entire pizza, instead of just a slice. At Slide 26 of 56, out came the graphs and charts during "E-commerce: The Crucible of Customer Engagement." The third speaker, Ryan M. Craver—the SVP of strategy at Hudson's Bay Company | Lord & Taylor—was speaking to direct marketers on Oct. 28 at DMA2014 in San Diego.

The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out of a job, money was just too tight to attend on my own. Since then, marketing has changed—a lot—and the U.S. economy overall is in better shape than it was. Folks, looking back, we avoided a Depression

The Direct Marketing Association's annual June conference has been rapidly evolving of late, morphing in 2010 to the online-focused Digital Marketing Days from an earlier, direct mail-focused incarnation as DM Days. This year, the conference and expo was yet again rebranded. All for One: The Integrated Marketing Summit featured several sessions examining how to link on- and offline channels.

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