Brian Duperreault

Heather Fletcher is senior content editor with Target Marketing.

The Reuters headline reads “AIG Returns to Pre-Bailout Paydays for CEO, Top Executives,” and consumers were already ranting on Sunday on Facebook about entitled financial services giants cheating the taxpayer. Despite the night-and-day differences between retail banks and financial giants like AIG, consumers don’t follow such delineations and now may be the time for banks to market their brands to consumers as responsible, customer-first entities.

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