If marketers want to ruin the customer experience, all they have to do is maintain silos and continue interdepartmental infighting regarding budgets and access to the C-suite, says Brenna Sniderman. Speaking on Tuesday afternoon at DMA2014 in San Diego, the senior director of research at Forbes Insights summarized research she performed in association with Teradata. "Breaking Down Marketing Silos: The Key to Consistently Achieving Custoner Satisfaction and Improving Your Bottom Line" finds silos are "a major problem" that hurt customer experience.
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