Brenda Lee

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

Generational differences in attitudes can be helpful to marketers, but the line between generations can’t be defined by a single point in time. It’s fuzzy. Does the recent buzz about the micro-generation born between 1977 and 1983, the Xennials, create opportunities for marketers to target this demographic?

When allied with old-fashioned sense, technology can help us get closer with our customers By Lois Geller I don't know about tradition any more. Oh sure, I still love it, particularly at this time of year. I love the music, the classic carols and songs like Nat King Cole's "The Christmas Song" and Bobby Helms' "Jingle Bell Rock." But lately I seem to be more in tune with a line from Brenda Lee's "Rockin' Around the Christmas Tree." She sings about the traditional, "sentimental feeling," but makes it clear how cool she really is by crooning "in the new, old-fashioned way." The old,

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