Base Your Delivery Method on Your Marketing Strategy By Lisa Yorgey Lester Mapping out your mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike domestic postal delivery, no monopoly exists on the delivery of international mail. Mailers can choose from three basic options when sending international direct mail: 1. One of the U.S. Postal Service's (USPS) international services; 2. An international mailing service, such as remail or consolidation, provided by private commercial carrier; or 3. The direct-entry services of the USPS, a foreign postal

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