Booz Allen

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

What triggered this column was The New York Times headline: "U.S. Debates Drone Strike on American Terrorism Suspect in Pakistan." Was this an official leak? If so, why? The American target was tipped off. U.S.-Pakistani relations were not helped. Worse were the Edward Snowden leaks.

By Edward Fischer A new study of Internet usage may help e-tailers target customers better. The study, by consulting firm Booz-Allen & Hamilton and online ratings company Nielsen/NetRatings, pinpoints a new segmentation for Web surfers which it calls "occasionalization." "Web users ignore banner ads when they're intent on finding specific information fast, just as drivers don't pay attention to billboards when they're speeding to the emergency room," says the study's preface. "Once the link is understood between consumers' activity during a specific session and their receptiveness to marketing at that time, marketers can design and deliver better messages for every occasion." The authors

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