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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

All business is the business of redlining—avoiding customers who cannot pay their bills. I immediately remembered two other takeaways that could have protected investors from losing trillions of dollars.

One answer may be found in Switzerland IN THE NEWS (CNN)--Rescuers and residents along the Gulf Coast struggled Wednesday to cope with the destruction left by Hurricane Katrina, as New Orleans faced a horrifying trio of challenges--rising water, stranded people and a refugee situation that is getting worse by the hour. --Conditions deteriorate in Katrina's wake Water still rising in New Orleans; death toll at least 120 CNN.com, Aug. 31, 2005 "We Americans have been at war throughout most of the same decades that Switzerland has been at peace. Now that America has mutated from Republic to Empire,

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