Bob Makofsky

Challenge: Find a heavy-duty envelope with recycled content that could hold two pounds of material and would be a minimum of 11⁄4˝ thick. Solution: Use an expandable, heavy paper material envelope that was 85 percent recycled and printable on the exterior. Results: An outer envelope that accommodates thicker materials, is recyclable and remains affordable. From recycling toner to using recycled content in direct mail, companies across the board are wrestling with how to reduce their carbon footprints while still maintaining their bottom lines. For the Clearwater, Fla.-based BIC Graphic USA, a supplier of custom-imprinted promotional products, developing a more sustainable direct mail package proved

With the sting of one postal rate increase in recent memory and another looming on the horizon, the mailstream can be a pretty expensive place to do business. But the upcoming postal rate hike does not have to be as painful as it looks—if you take the time to explore the many ways you can trim costs from your direct mail program, particularly by taking advantage of the many workshare and automation discounts the U.S. Postal Service (USPS) has, or will have with this new rate case, in place. Here’s a look at just a few of the tactics you can try. • Scrub those

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