Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.” And we all know how true that is. Especially when we are wasting it reading 271 things we didn’t really need to know.
The top reason I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity and relish the challenges of our field.
There’s been a lot of talk lately about companies developing software that can write copy. Naturally, copywriters are both a bit skeptical and a bit nervous that, if the software works well, it will put them out of work.
Back in 1923, people loved their brands. The people who ran them, I mean. Roaring ad writers thrust their products in buyer’s faces, as if they’d pounce like Pavlovian hounds. We do the same. But there is one man who knows that heartless advertising only makes the sellers salivate.
Want to double or triple conversion rates, leads and online sales with a great landing page? In this webinar, expert online marketing strategist, Bob Bly breaks down the crucial elements of a successful landing page—from content to content placement—and covers other significant factors you must consider when creating & promoting your landing pages.
The search engine Google is a boon to freelance copywriters, giving us fast access to much more information than we could ever dig up at those old-fashioned data depositories we used to call "libraries." As a result, it's easier to write stronger copy today, because specifics sell, and Google gives us all the specifics we need.