Bill Streeter

Heather Fletcher is senior content editor with Target Marketing.

Financial literacy content may seem superfluous to some bankers. But recent research shows 18% of customers to whom financial services marketers offer financial literacy content and services say they’re more likely to return to that institution with additional business.

A big part of Facebook's advertising strategy is to turn user "likes" into advertisements that show the user's name and image. And that strategy is a major reason brands love Facebook so much—if a user "likes" a brand page, Facebook will spread that endorsement around the network as far as the user allows it to go. But what if that user endorsing a brand happens to be a child?

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