Bill Reilly

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,

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