Bill Kaplan

Heather Fletcher is senior content editor with Target Marketing.

Target Marketing’s youngest honoree, Her Campus Media's co-founder, president and publisher Windsor Hanger Western is a publishing, media, event and e-commerce leader. The married mother says she wants to show young women that they can “have it all,” as long as their employers embrace a work-family balance — with family as the priority.

I often call list growth "The Holy Grail" of e-mail marketing—it's one of the most desired, yet elusive, goals of any e-mail marketer. According to a recent study by Forrester Research, "finding new e-mail subscribers" (44 percent) and "retaining existing" ones (29 percent) rank among the top five challenges e-mail marketers say they'll face during the next two years, consistent with survey results from many years prior.

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