Bill Johnson

History is littered with love-hate relationships: England and France, Scarlet O'Hara and Rhett Butler, Nicole Richie and Paris Hilton, to name a few. I'd like to add sales and marketing to the list of friend-enemies. The sales-marketing "frenemy" relationship is ingrained in many organizations

A recent partnership between three software companies aims to bridge the gap between sales, marketing, and CRM. Page 1 What good is developing and qualifying leads if you're doing it the wrong way? After all, how many times has your marketing organization delivered prospects to the sales team only to have those prospects pushed back because they aren't mature enough? A recently announced partnership between Astadia, LeadJen, and Jesubi aims to bridge the gap between digital marketers and sales teams. Astadia, a technology-enabled cloud consulting service, will team with LeadJen, a B2B lead generation company, and Jesubi, a marketing

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