Bill Brasher

By Tracy A. Gill The lazy, hazy days of summer are here. (OK, by the time you read this, those days will be gone. But as I write, it's pretty humid outside and summer campaigns are still rolling into the Who's Mailing What! Archive, so how about a little "willing suspension of disbelief"?) And that means your prospects are more interested in their suntans and vacation plans than they are in your direct mail. Up against the formidable foe of "fun in the sun," a mailer has a couple of choices: You can just keep mailing your control, hoping to catch a

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