Bill Bernbach

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I am forever indebted to David Ogilvy. When the galley proofs of my first direct marketing book—“MILLION DOLLAR MAILING$”—came back from the printer, I sent a set to a chum at Ogilvy & Mather, and it was put in the pouch to Château de Touffou, Ogilvy’s 13th-century mansion, outside of Poitiers, France. Several weeks later, I received a letter from Ogilvy on Touffou stationery praising the book.

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

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