Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says on Monday that what it first issued as "postal cards" in 1873 are still distributed in the billions each year.
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.Betty Su, Executive Director, Brand Marketing, USPS, will take questions from Direct Marketing Day @ Your Desk attendees. Conferees can submit questions ahead of time to firstname.lastname@example.org or simply type them into the Q&A widget in their consoles during the live virtual show. Conferees may ask about direct mail and related matters affecting direct marketers.
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