Bette Midler

Online fundraising may be a concept on the mind of most development professionals right now, but don’t discount the essential role that direct mail plays, and will continue to play, for nonprofits, contends Susan Madden, director of development for New York Restoration Project (NYRP). Founded a decade ago by entertainer Bette Midler, NYRP seeks to clean and restore community gardens, open spaces and parks in New York City’s underserved neighborhoods. For Madden and her team, direct mail is key to accomplishing these goals, helping them raise funds, grow their donor programs and keep current donors involved with, and aware of, NYRP’s programs. Madden now pauses

With Tracy A. Gill Online fundraising may be a concept on the mind of most development professionals right now, but don't discount the essential role that direct mail plays, and will continue to play, for nonprofits, contends Susan Madden, director of development for New York Restoration Project (NYRP). Founded a decade ago by entertainer Bette Midler, NYRP seeks to clean and restore community gardens, open spaces, and parks in New York City's underserved neighborhoods. For Madden and her team, direct mail is key to accomplishing these goals, helping them raise funds, grow their donor programs and keep current donors involved with, and

By Tracy A. Gill Founded in 1995 by actress/singer Bette Midler, the New York Restoration Project (NYRP) strives to "reclaim, restore and develop under-resourced parks, community gardens and open space in New York City." In early 2004, when NYRP's long-standing control needed a little revitalizing of its own, the nonprofit took a cue from its talented founder and developed a mailing that lets its work take center stage. The result was a 6" x 91/2" invitation-style package that uses its letter, freemium and reply form to feature NYRP's success stories and illustrate how prospects can be part of this landscaping renaissance (Archive code

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