Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as important to brand survival.
As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that sits opposite Manhattan, across the East River.
Raising $3 million in a day from an email fundraising-to-Web conversion path may prove presidential candidate Donald Trump knows his digital marketing, but it still puts him far behind the war chest of rival Hillary Clinton, who recently got labeled old-school by a speaker at Cannes.
Most years, Iowa’s top exports are corn, tractors and pork. But on Feb. 1, 2016, the Hawkeye State’s chief export was drama. The two weeks preceding an election are crucial for so-called “get out the vote” efforts. So, with email as our guide, let’s see what can be learned by those who fared well at the 2016 Iowa caucus.
Bernie Sanders was winning. Heading into the first democratic presidential debate, Sanders' email messages were reaching more users than Hillary Clinton's and his program was performing significantly better. In the week before the event, nearly 95 percent of his email reached the inbox, almost 19 percent was read, and less than 13 percent was ignored (deleted without being read).