Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Check out the “In the News” story at right. The Philadelphia Inquirerchose a headline with a local slant. “The Drudge Report” said it better:
Woman Lost Millions With Madoff, Now Cleans Houses ...
My private dossier on Bernie Madoff—who admitted to running a $50 billion Ponzi scheme for years—is bulging with 44 stories (so far). Madoff was an intermediary: He got between investors and savers and their money.
Our lives and businesses are totally entangled with intermediaries. And some of them are very, very bad.
This is about disintermediation:
The elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen." —MarketingTerms.com