Berkshire-Hathaway

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In sports, athletes who perform at peak ability are often said to be “in the zone.” All else is shut out and their minds and bodies are as one, permitting total concentration. When I read that a British Air flight crew had been sleep-deprived because of the noise in a New Delhi hotel—with the result that they delayed their flight to London—it set the wheels of my mind whirling. For a flight crew to be “in the zone” for a 12-hour journey, it cannot be tired. Yes, giant jets have autopilot, but it could be disastrous if both pilot and co-pilot passed out

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