Benjamin Hordell

Benjamin Hordell is the co-founder of DXagency, a digital marketing and advertising firm. Reach him at bhordell@dxagency.com.

In mid-summer, Twitter photo stickers went live. And a couple of weeks ago, in Twitter’s never-ending search for profitability, the company followed up with the announcement of “promoted stickers.” They’re the lightly-branded overlays that users can paste onto their tweeted pictures.

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