Benjamin Franklin

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of "Accountable Marketing" (Thomson), "Profiting From the Magic of Marketing Metrics" (Direct Marketing IQ), and "GringoView" blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

It looks like the economy is improving and more firms are hiring new or additional marketing staff. Unfortunately, time and time again, principals make illogical and critical mistakes when hiring marketers. Let’s take a close look at three of them. Hiring Extroverts: Over the years, we’ve collectively come to the understanding that there is a type of person that is good at marketing (I’m including business development in here, too). This person is an extrovert. Unfortunately, this couldn’t be further from the truth

Sandra Vidulich is so excited about the leather boots she ordered through Amazon that she rips open the box in front of the postman and tries them on. "I looove them," she declares, as the driveway at her tree-lined home in rural New Zealand briefly becomes a catwalk. "They're cool." For now, a boom in Internet shopping is helping keep alive moribund postal services across the developed world. But the core of their business—letters—is declining precipitously, and data from many countries indicate that parcels alone won't be enough to save them. The once-proud postal services that helped build modern society

The postal service is not a federal agency. It does not cost taxpayers a dollar. It loses money only because Congress mandates that it do so. What it is is a miracle of high technology and human touch. It's what binds us together as a country. … The letter is mailed from Gold Hill, Oregon. The 1,100 residents of this lingering gold-rush town, mostly mechanics and carpenters and retail clerks in other places, wake with the sun and end their days with walks to the aluminum mailbox bolted to a post at the edge of their yards. In between, Carrie Grabenhorst

How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal. So to help you, I have curated a list of what I believe are the 22 best marketing quotes. You’ll see some familiar marketing greats like Ogilvy, Drucker, Godin and Kawasaki. You’ll also see some broader marketing concepts from Benjamin Franklin, William Shakespeare and more

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