The Facebook banking question is all about what relationship financial services marketers want to preserve with consumers: That of data protection or personalized, timely marketing? Is it more important to offer relevant services when a consumer announces an engagement on social media, or to keep a 1:1 relationship where that customer trusts that data is protected?
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico