Ben Kirshner

Heather Fletcher is senior content editor with Target Marketing.

From a marketer’s point of view, Google ridding itself of right-rail ads may be a good thing. On Tuesday, I searched on my desktop computer for “insurance” and had to scroll down, down, down to find the first organic search result. On a less common search term, however, only organic

With a nationwide online sales tax law closer to reality than in the past, e-retailers worry that shoppers will be scared away by the extra cost at checkout. But one expert predicts such a law will free retailers to take advantage of services they now avoid because of tax concerns. Will online sales taxes scare away consumers? That’s the question before e-retailers as members of Congress ponder whether to pass a nationwide web sales tax law

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