Ben Finklea

Heather Fletcher is senior content editor with Target Marketing.

Search engine optimization (SEO) is about far more than keywords. Website usability and functionality are such important requirements for landing in search engine results pages (SERPs) that, put simply, uniting the strategies "is part of a good SEO approach," according to Etela Ivkovic, Director General/SEO Initiative Manager at New York-based Web marketing consultancy DragonSearch.

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