Ben Dobbin

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Why consumers are wary of 'we,' 'us' and 'our' May 18, 2006: Vol. 2, Issue No. 39 IN THE NEWS Health Concerns Prompt Recall of Contact Cleaner ROCHESTER, N.Y. — Bausch & Lomb Inc. has permanently withdrawn a new-formula contact lens cleaner viewed as the "potential root cause" of an outbreak of fungal eye infections. Its stock, hit hard recently, rose Monday nearly 13 percent. —Ben Dobbin, The Associated Press, May 16, 2006 Americans love to tinker with their God-given flesh cases. Facelifts, hair transplants, electrolysis, liposuction and tattoos are some of the procedures that are undergone by those who want to look

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