Bell

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

KIRKLAND, Wash.Bell Trans, which via sedan, SUV and bus transports more Las Vegas visitors than any other company, has hired Hipcricket to create mobile marketing campaigns that will build Bell’s customer base and uniquely engage customers during their stay with hyper-local offers. Bell has been servicing Las Vegas since 1970 and is the largest-single city limousine company in the nation as well as the largest bus company in Nevada. Through the partnership, Las Vegas visitors will have the opportunity to schedule transportation by texting their request to a unique shortcode. The program will also feature “click-to-call” capabilities that will

Movie critics operate above their pay grade May 23, 2006: Vol. 2, Issue No. 40 IN THE NEWS Has The Da Vinci Code had any good reviews? Stodgy, grim, ponderous. Dreary, droning, dull-witted. Hammy, stilted, solemn, talky, wooden, bloated, plodding, deathly dull, dreary. Or did I do "dreary" already? Forget the Christian right—it's that shadowy global organisation, the Critical Establishment, that has lifted its cassock and dumped unceremoniously on Ron Howard's adaptation of The Da Vinci Code. — Jonathan Gibbs, The Guardian (UK), May 19, 2006 At a direct marketing conference in Orlando I was having lunch with my Norwegian clients and

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