Beatrice Hanks

Black Enterprise currently is celebrating 35 years of providing business information and advice for black professionals and entrepreneurs. To date, it has 412,192 active subscribers of whom 72 percent are college graduates and 64 percent hold professional or managerial positions. Nearly a third have indicated they plan to start a business in the next 24 months. More Detail Than Volume As a magazine for professionals in the nation's second largest minority group, you'd think Black Enterprise would have no difficulty finding a wealth of names to mail for prospecting efforts. But you'd be wrong. While direct mail-sold subscriptions account for a healthy percent

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